IRISING has started. What is it?
It is online gaming event with quizzes, crosswords, blogging contest, photography contest etc.

Can I participate in it?
Of course you can. There are no restrictions on any one. IRISING is open for everyone.

What can I get by taking part in IRISING?
Prizes worth Rs.50,000 are up for grabs. Daily prizes for events like quiz.

How do I go about it?
Click on http://iimi-iris.com/iris/irising/register.asp. Register yourself and start playing.

Whenever I read about an interesting execution of marketing fundaas or innovative approaches to reaching out to consumers I get a feeling that most of them don't follow the set theories in the books. Well, IRIS 2005 another right opportunity for our team to test our marketing skills. When it came to promotion of the event we have taken extra pains to make sure that the event stands out from the crowd and gets recognized.

We wanted a unique look and feel for the whole event. The regulars like brochures, website etc have become commonplace promotional material these days. We wanted to have something extra. Something to spread the event rampantly and encourage the people to know more about it. Several brainstorming sessions and "ek cup chai" we launched the following publicity tools.

• IRIS Blog


• Avatar Maker – Generate an avatar for your messenger/forum etc.


• Introduction – made an attractive flash introduction


• Ringtone – IRIS flash intro’s music to be converted to ringtone


• Blogging Contest – To get publicity/support for the event


• Blog buttons


• Wallpapers / Screensaver – To be developed based on IRIS theme


• Podcasting – Some of the events during IRIS 2005 are going to be podcasted if everything goes well.


• Posters – Interesting and innovative to say the least. Will post them on the website in a days time.

Well, that's not all. More things will be revealed with time. Till then Enjoy

- Chandoo

Till a week ago there is one thing that worried all of us in IRIS team. Its not the execution of games or participation issues. Its much more basic and necessary thing that bothered us. The money. At the end of the day IRIS is also a student festival managed by half-baked managers. So when our sponsorship counter stopped after the initial surge we were all worrying about what to do to get the additional funds. For one, the funds are needed to fulfill the expectations of everyone associated with IRIS.

Everyday Goyal (coord), Diwan & Mehra (spons folks) would come to my room to sit with Sanchit (creative) and Dejo (events) and me to discuss the doors left unknocked. And then we would all think of ways to prune the budgets or tinker the prize monies.

Then out of blue the relentless pitches by the spons team paid off. Today we added 4 more new names to the corporate partners including biggies like ONGC and L&T. This I must say has taken a huge load off our heads. Now all of us are worried about making the event even bigger than what we thought of initially.

Chandoo (media)

700+ is the individuals participated in Ashwamedha Round 1 and
ONLY ONE will get the prize

270+ is the number of teams who sent their entries to Papyrus paperwriting competition

260+ is the number of teams participated in Insuris Prelims

300+ is the number of teams took part in online prelims of Storwars

100+ is the number of teams who submitted their case analysis for Entrepid Prelims

Looks like IRIS is chased by all the aspiring managers of the country.

Rock on

Insuris time it is. The only insurance game across the festivals (at least last year it was the only insurance game) will be launched this year on October 13 @ 22:00 hrs. Visit Insuris page.

Festival: MDI Gurgoan’s Imperium’05

Event: MarkeThink

First Prize: Dejo, Purna’s Team from IIM I
Second Prize: Shadab, Prashant’s Tem from IIM I

We started just now...

If there is one hobby that I cannot leave even when I become a CEO, it will be coding. Yes, I like coding very much. Not that I am hotshot programmer or something like that, but I would like to spend a couple of hours every month doing some silly coding. It feels good when I sit with Madhu trying to get something done by it using programs.

So, when I had the challenge of running an online examination for more than 700 people I was more than excited. The challenge came in the form of Ashwamedha, our flagship event in IRIS 2005. We had enormous number of registrations and the first round of elimination involved running an online quiz. It’s a challenge not just because the number of users is intimidating, but the stakes involved are pretty high given the fact that other important schools have failed to do it even at half of the numbers. Everyone is actually looking up to IRIS and it’s a matter of pride for us to run the thing with out a flaw.

The oldest trick in the codebook for dummies came to our (sanchit, rahul, shameelo and myself are in the website team) rescue. Divide and Conquer. We created mirror databases to reduce concurrent load on each of the dbs. Then we created multiple slots with geographically separated junta. We randomized the questions to eliminate the chance of intelligent use of Microsoft technologies and Google assistance. Finally we limited the login time to a small window to ensure that everyone sees the question paper at the same time. The result… Well you need not ask me. The test was a grand success.

Chalo, Me off to catch some sleep now.

- Chandoo